All About Equitable
...Committed To Caring Equitable Life & Casualty is a unique insurance company that specializes in providing Life, Medicare Supplement, Short-Stay Nursing Home, Specified Disease, and Hospital Indemnity coverage to The Ultimate Generation ... today’s Senior Americans®. It is the character of The Equitable Family that sets us apart. Since 1935, we’ve earned a national reputation of caring for our policyowners, our agents, and our employees .

The products and personalized service that we provide policyowners are second to none. We deliver the service that exceeds your expectations.

E. Rod Ross,
Chairman and CEO Equitable Life & Casualty reaches a milestone as we embrace the first decade of the 21st Century, a defining moment we share with everyone who is a part of The Equitable Family.

In 1935, a young doctor had the idea to start a business with the notion that it would be successful as long as people were treated fairly and equally. That entrepreneur was my grandfather. With vision and good, old-fashioned hard work, his "idea" became Equitable Life & Casualty.

We've come a long way from those humble beginnings during the Great Depression. Our world has changed in many, many ways. With advancements in medical science and changes in our lifestyles and habits, we have the ability to live longer and healthier lives - to celebrate our aging and share it with our families and loved ones.

Yet we face an inescapable truth. Our society is getting older. This "aging of America" presents unique challenges and opportunities for Equitable to serve The Ultimate Generation ... today's Senior Americans®. To meet those challenges we offer only the best in life and health insurance protection along with unmatched superior customer service. This is our opportunity to assure peace of mind for the thousands of lives we touch every day.

It is the character of The Equitable Family that sets us apart. Over the years, we've earned a national reputation of caring - for our policyowners, our agents and our employees. The value of that relationship cannot be measured in dollars; and we will passionately guard and preserve it.

I'm proud to carry my grandfather's legacy into the future. I remain dedicated to his pioneering vision of helping America's seniors and their families live happier and more financially secure lives. At Equitable, we have the experience and expertise, the vision to be daring and different, along with the financial strength to keep our promises today and for generations to come.

We are focused on one goal - to be The Premier Life and Health Insurer for The Ultimate Generation ... today's Senior Americans®. With our legacy of caring, of treating all fairly and equally, The Equitable Family will continue to flourish.


E. Rod Ross,
Chairman and CEO

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