The Equitable Family

The Equitable Triangle

The Equitable Triangle symbolizes the relationship between our policyowners, our agents, and Equitable. All three sides are equal. A balance of diverse, yet related interests.

We put Seniors first... always! They are The Ultimate Generation

Our professional independent agents are devoted to assuring that today's senior Americans achieve peace of mind, in the face of an uncertain future.

A dedicated Home Office Team upholds a steadfast commitment to superior customer service... that "personal touch" in the friendly voice of someone who cares.

At the center of The Equitable Triangle is the individual. Each individual emits his or her own unique personality, glowing like a color from the entire spectrum emanating from a beam of light through a prism. Together, the personalities of all the individuals in The Equitable Family create a rainbow. It is the synthesis of this rainbow that gives power to the triangle.

When these four elements and all colors in The Equitable Triangle converge... when all points touch... The Equitable Pyramid is created. An added dimension arises - that ethereal space in between - emblematic of The Equitable Family.

Unlike the pyramids of the ages, all faces of The Equitable Pyramid are equal. Our pyramid exhibits strength by being "Equitable"... fostering a geometric kinship, with unity of purpose and the spirit of promise.

Equitable Life & Casualty - where diversity and opportunity converge... inspiring excellence.